SEO (Search Engine Optimization) is the process of optimizing a website to rank high in search engine results pages. It is a key part of online marketing and an excellent way to attract visitors to your website, build your brand, and increase the amount of sales you make.

What is SEO?

Search Engine Optimization is a set of strategies that increase the number of visitors to a website by obtaining a higher ranking in the search engine results page (SERP).

This strategy can be done on your own or through a professional agency.

What is Search Visibility?

Search visibility is the amount of traffic that a site receives from organic search results. This includes both paid search and organic traffic.

It is important to understand that there are different types of search engine optimization. Depending on your needs, you may want to focus on one type of optimization over another.

On-Page SEO is the most common type of search engine optimization and refers to the processes that can be applied directly to your website to improve its ranking on SERPs. This involves writing and delivering high-quality content that targets the right keywords and meets other on-page criteria.

Using the keyword in your title tag and meta description, ensuring that your content is relevant to that keyword, and creating high-quality backlinks are all good on-page SEO practices. You can also use structured data to help search engines understand what your pages are about, which can result in more organic traffic and better conversion rates.

Header tags are a crucial part of on-page SEO and can have a big impact on search results rankings. These tags display information about your page and are critical for attracting users and improving the overall user experience.

Your header tags should be descriptive of your topic and enticing to readers, while still being accessible and easy to read. They should include your main keyword, as well as a brief description of what the reader will get out of the content. For more info

Image file names and ALT tags are another critical element of on-page SEO, as these can be used to describe your images to search engines. Including your target keywords in your image file names will give your site more visibility in the search results, and can help visitors better understand what they’re seeing on your site.

Off-Page SEO is a set of strategies that can be applied outside of your website to boost your SEO efforts. It can involve building links to your site from other websites, as well as promoting your site through social media, email, and other forms of marketing.

Google uses a complex algorithm to surface the most useful and trustworthy content for each search. This algorithm works by gathering feedback from people and then using that input to produce SERPs that satisfy the specific needs of each searcher.

This feedback system is called the E-A-T framework and it stands for Expertise, Authority, and Trust. As an SEO, your job is to create content that satisfies each of these requirements so that Google can surface it as a top result for that searcher.